Originating Author: Abhinav Sharma "Animals follow a physical scent to look for food. Humans, similarly, follow an online scent trail that is made up of key words, images and other cues. When those words and images are closely related to the information we're seeking, the scent is...
Originating Author: Abhinav Sharma How much in advance do customers search/book on my website? aka Search Lead Time for effective yield management. Why this is important? This tracking helps you understand how vacationer’s lead time varies by property/ location to better...
Originating Author: Nancy Koons Introduction: Site Search contains a wealth of information around what people are looking for on your website. In addition to looking at your Top Terms, you can potentially find questions or issues buried in the “long tail” of search terms....
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Originating Author: Jen Lasser Introduction: Determine how often visitors are using search per visit to your website. Analysis Overview: A great way to understand if your visitors are finding what they need on your website is to analyze onsite (internal) search data. A simple...
Originating Author: Lea Pica Introduction: A website’s site search function is a wealth of information about customer intent just waiting to be explored. Site search interaction provides direct insight into your visitors’ exact desires and expectations of your website, and...